Great Hospitality on Purpose
For more than two decades, 24 Carrots has built its reputation on a belief that great hospitality should be thoughtful, creative, personal, and never left to chance. That standard is shaped long before guests arrive, through the decisions we make, the relationships we build, the craft we bring to the table, and the way our teams work together behind the scenes. It takes dedication, trust, craft, and collaboration, all connected by one shared commitment to creating exceptional experiences.
Dedication: Great Hospitality, On Purpose
From the beginning, 24 Carrots has believed that raising the standard requires more than ambition. It takes discipline, intention, and a willingness to continually ask how the experience can be made better. That dedication remains at the center of how we lead today.
Chief Executive Officer Carlos Bohen guides company strategy and long-term growth with the client experience at the center. Chief Creative Officer Carizza Rose leads the creative vision across culinary, design, venues, marketing, and guest touchpoints. Director of Operations David Petty oversees the systems, standards, and execution that bring those ideas to life consistently. Founder Norm Bennett remains actively involved as Founder and Advisor, continuing to guide and mentor the team.
Together, they bring distinct strengths across strategy, creativity, and execution, grounded in the same belief that has shaped 24 Carrots from the start: good enough is never the goal. Raising the standard means protecting what has made 24 Carrots distinctive while continuing to strengthen how we work and how we serve.
Exceptional hospitality happens on purpose.
Trust Begins Before Event Day
Long before an event takes shape, the experience begins with a relationship. It starts by listening closely, understanding what matters, asking the right questions, and bringing the right expertise forward at the right time.
Director of Sales Krystal Moreno leads that approach across our Sales organization, setting the standard for how we guide clients and build trust from the first conversation. Associate Director of Sales, Venues Shane Fitzgerald brings a deep understanding of the 24 Carrots Collective, helping clients see how each property can be shaped around their vision, guests, and priorities. Associate Director of Sales Kristin Howe brings creative possibility and practical expertise to experiences beyond our venues, helping transform unique locations into something intentional, personal, and entirely their own. From there, Associate Director of Event Management Chelsea Cook carries that vision through planning and execution, connecting the people, priorities, decisions, and details required to bring it to life.
Together, Krystal, Shane, Kristin, and Chelsea create continuity across the client journey, from understanding what matters and exploring what is possible to delivering what was imagined with care and precision.
Trust is built that way: conversation by conversation, decision by decision, detail by detail.
Craft Behind the Experience
Nowhere is the 24 Carrots standard more tangible than in our food. For us, food is not simply one part of an event. It is one of the most defining expressions of the experience, bringing creativity, generosity, and craft to the table in a way guests can see, taste, and remember.
Led by Executive Chef Matthew Luna alongside Executive Pastry Chef Janae Bueno and Executive Sous Chefs Anthony Celeste and Salvador Candelario, our Culinary Leadership Team shares one responsibility: carrying our culinary legacy forward while continuing to push the craft with purpose.
That means knowing what should remain timeless and where there is room to evolve. It means refining techniques, exploring new ideas, and maintaining the discipline required to deliver at a consistently high level. The standard lives in the details: the quality of an ingredient, the balance of a dish, the precision of a technique, and the way every element comes together on the plate.
Creativity moves the work forward. Craftsmanship brings it to life. Consistency ensures we can deliver it again and again.
One Team, One Standard
None of these ideas belong to a single department. As an employee-owned company, everyone at 24 Carrots has a stake in the experience we create and the standard we uphold.
That shared ownership shows up in countless ways: a thoughtful recommendation during the first sales conversation, a menu refined until every element feels right, an operational detail anticipated before it becomes a question, or a room transformed before the first guest walks through the door.
Exceptional hospitality is built through hundreds of individual decisions, connected by one shared intention. It is dedication in how we lead. Trust in how we build relationships. Craft in how we create. Collaboration in how we bring it all together.
That is hospitality without compromise. The 24 Carrots standard.
24 Carrots Hospitality without Compromise
